Business Intelligence (BI) helps your company make fast, educated decisions to become efficient and grow to its full potential. BI offers a category of applications and technologies for gathering, storing, analyzing and providing access to data, while improving the performance of individuals, processes, teams and business units. BI will give your team the past, present and future information processes and tools needed to make insightful decisions.
The BI tool can be used to help companies trim costs and survive in these economic times, especially when it comes to analyzing expenses.
"BI capability today is as critical as e-mail and word processing, yet only about 40 percent of companies are using BI," said Franz Aman. "In the midst of a recession, BI is not just a matter of competitive differentiation. It's a matter of survival."
A Sales Manager can accurately create yearly budgets, chart current market trends and create accurate forecasts for the growth of a sales team. Companies may use BI on data from a call center to better understand customer complaints. If negative trends are identified, the company can move to eliminate them. BI is also being used to identify valuable customers by examining their interaction history with a company and treating them with special care.